The Top 5 Reasons To Consider Rebranding
Re-branding can be quite a scary venture, it’s true there is some risk involved.
But like someone famous and wise said; no risk, no gain. Of course, if you engage with a solid graphic designer, the risk should diminish and the worries should fly out of the door!
With the importance of visual elements in our modern and digital world, a fresh, clean look is imperative to your business, and a rebrand could be just the thing to spark a little more life into your company!
If you and your business can relate to any of these points below…
Maybe it’s time to go on a coffee date with a branding specialist, and get things looking ship-shape!
So, in no particular order…
1.There has recently been a drastic change within your business
It could be the people involved, your direction, goal, perhaps a change in your product, whatever it is, it could be the trigger for a new direction and a revamp!
2. You simply need a ‘new’ or relevant look
With the market ever-changing; we must evolve and grow with the times. As consumers, in general, we are much more likely to opt for a brand with a clean, modern design over an outdated and basic brand, the WordArt and the bold 80’s colors just don’t get taken too seriously. Keep up to date with a professional, fresh look.
3. You need to shake off some negative connotations and perceptions
As humans, we tend to keep visuals strongly in our memory. Therefore, should your business have a few negative reviews or preconceptions, a rebrand can often help customers forget about these experiences, and give you the chance to turn over a leaf and have a fresh start with a fresh face.
4. You need to stand out from the market
One of the main things we can do to get new customers, and also create loyalty with customers, is by standing out from the market. Of course, you know, your business is the bomb, so why not show it.
5. You need to organize!
Often when we design, especially for our own brand, we get very excited and carried away with the fancy colors, fonts, and effects offered to us. When in actual fact, less is more. Be pragmatic, get the point across. A logo should encapsulate your brand with an elegant, thoughtful emblem. If you’re a clutter nutter, it might be time to re-shuffle and re-organize your branding.
If you’re nodding your head and see your business in any of these points (and these are only 5 reasons, there are many, many more!), then you should seriously consider consulting a branding specialist or graphic designer!
